CIVII

UI/UX

Branding

ROLE

Team Lead, Product Designer, Brand Strategist, UI/UX Designer, Presentation Designer

Marketing

TEAM

4 MEMERS

YEAR

2021

TOOLS

Illustrator, Photoshop

ACHIEVEMENT

Being chosen to design the TADW Hammered Thor and Loki play.

BACKGROUND

This project was done for a contest within a course called Artpreneurship. This course was for students learning about branding and concept development. We as a team of students needed to create a product that solves a current problem.

Background

THE PROBLEM

The problem my team decided to tackle was students wanting to start freelancing. The problem with the market is there is nothing specific for students to help other students from different fields of study.

THE SOLUTION

My team and I went through a couple of ideas. One is a food product of vegan ice cream, and my own is an app. What would this app solve? This is where Civii comes in, creating a platform that can help students with the brand or business, or side hustle they are trying to start.

Platform: Phone app
- Why? Students are on their phones all the time, to get the most range we thought of starting this company out with an app first then expanding to web.

DESCRIPTION

Civii is an app that lets students wanting to do freelancing or start a business help, other students. From marketing and illustration to business.

This app will help you start a business or start your freelancing path. An app made by students for students.

INSPIRATION

From conception, the goal of this project was to find a way to combine these three core apps into one. These three apps were the pillars of the app, but how we make it better was to our own journey.

BRANDING

For the branding, I wanted to have this fun element to it, with fun character icons with an almost dark mode style color palette. The inspiration for the name was having the app be a gathering and community of individuals. I thought of using the word civilization but in Latin. With that Civii was the name for our app.

SWOT ANALISIS

Before jumping into any design my team and I wanted to use some of the research we had done to conduct a SWOT analysis of where my app compared to the competitors. We did this so we could get some insight into the weaknesses and opportunities of the app.

PERSONA INTERACTION

This persona Interaction is a small example of what the app can be used for and solve the problem we have effectively. Mark a UI/UX developer wants to help market his startup, Sara is willing to freelance and send over a request to help with his startup by freelancing for him.

END RESULT

The project idea in conception seemed like something that could be a business and product that people could use. However, execution seemed to be too ambitious for its own good. Here are some of the comments the judges had on the product;

"Product lacked clarity in its desired goal."

"The branding and presentation were great, the problem was the product."

"The Persona Interaction part was good I liked the UI elements, but I agree with the other judges seemed like too much for such a niche for the target market. "

FINAL THOUGHTS

Overall the experience of working on this project was rewarding because I got to tackle competition with real rewards given by professional judges from the industry. I was proud to be a team lead and push out a product that while not executed well was displayed effectively. I may have lost in my idea but was complemented by the branding and presentation of the work, and for that, I will take the knowledge gained from it. A couple of things I would have wanted to do as the next steps would have been to;

Further refine the idea.
- Why? in further inspection ambition was the path but I as team lead couldn't see how the idea was falling apart. My team members were challenged by the idea and that responsibility was on me. Asking other students or people about the app idea could have given me more insight into how effective it was.

Create more designs for other platforms.
- Why? Because as a designer in charge of social media, I would take on the challenge and drive to implement these on other platforms as well. And see the engagement on other platforms and see if there are any differences in each platform.
Create a Reel/Video.
- Why? Although having static images are great for posts designing motion with it would do wonders not only for my skill growth, but motion could also bring more engagement.